Canada’s vape industry is moving fast, shaped by changing consumer habits, new technology, and evolving regulations. For smoke shops, convenience stores, and online retailers, staying ahead of these shifts isn’t just smart—it’s essential. Stocking the right products means higher turnover, stronger margins, and a loyal customer base.

So, what should you be paying attention to this year? Here are the five biggest vape bulk wholesale trends in Canada for 2025 and how they can help you boost sales.

1. Premium Disposables Continue to Lead the Market

Disposable vapes remain the most popular option, but the demand is shifting from basic models to premium disposables that deliver more value.

What’s Driving Sales:

• Devices lasting up to 10,000 puffs

• Rechargeable disposables with USB-C ports

• Mesh coils for smoother draws and flavor consistency

• Modern, stylish designs—some with LED accents or freshness seals

Why it matters: Stocking these upgraded disposables in bulk lets you meet customer expectations for quality while enjoying better margins. Shoppers are willing to pay more for devices that last longer and look sleek.

2. Low- and Zero-Nicotine Options Gain Popularity

Nicotine preferences are changing. A growing number of Canadian consumers are cutting back or skipping nicotine altogether, creating strong demand for low- and no-nicotine products.

Key Growth Factors:

• New users starting with low strength

• Smokers transitioning away from cigarettes

• Health-conscious buyers avoiding heavy nicotine

Hot Sellers in Bulk:

• Nicotine-free disposable vapes and pods

• Low-nic salt e-liquids (3–10mg)

• Tobacco-alternative blends

For retailers, this trend opens the door to a broader audience and repeat purchases.

3. Flavor Innovation Moves Beyond Fruity

Fruity and menthol flavors still dominate shelves, but 2025 is bringing more sophisticated and functional e-liquid profiles.

Trending Flavor Categories:

• Herbal and botanical blends (lavender, eucalyptus)

• Energy drink-inspired flavors

• Mood-focused profiles like focus or sleep blends

• Nostalgic desserts such as tiramisu or cinnamon rolls

Retailers who carry diverse flavor options in bulk can capture attention and differentiate from competitors. Today’s buyers want more than taste—they want an experience.

4. Smart and Refillable Devices Grow in Demand

Tech-forward and cost-conscious consumers are looking past disposables toward refillable and smart vape systems. These devices let users customize their experience while driving long-term e-liquid sales.

Features Canadians Want:

• Bluetooth tracking for puffs and usage

• Adjustable pod systems with variable wattage and airflow

• App integration offering parental controls or data logs

By offering refillable kits alongside disposables, retailers create opportunities for ongoing e-liquid sales and build a customer base that keeps coming back.

5. Eco-Friendly Vaping Becomes a Priority

Sustainability is no longer optional—it’s shaping buyer choices. Eco-conscious consumers are actively seeking greener vape solutions, and brands are responding.

What’s Trending:

• Recyclable packaging

• Reusable kits over single-use devices

• Biodegradable e-liquid bottles

• Brand-led recycling programs

Retailers who bulk-stock eco-friendly vaping products can stand out as responsible, forward-thinking businesses.

Bonus Insight: Regulations Drive Trust

Health Canada’s regulations continue to shape the vape market, and customers are paying attention. Products with clear ingredient lists, proper warnings, and compliant packaging are more trusted and sell better.

That’s why it’s critical to partner with a wholesale distributor who not only offers competitive bulk pricing but also ensures products are fully compliant for the Canadian market.

Final Takeaway: Stock Smarter in 2025

This year, the Canadian vape scene is defined by premium disposables, nicotine variety, evolving flavors, smarter devices, and sustainable choices. Retailers who adapt quickly to these trends—and work with reliable wholesale partners—are positioned to thrive.